Private Growth Plan · Confidential
Prepared Exclusively For
Aptaker & Associates

From local attention

to a premium client engine.

Sash, here’s how we turn Aptaker & Associates from a strong personality-led real estate brand into a sharper digital growth engine, with a website, listing integration, content system, consultation funnel, and testing ground for the agent-launch business we can build next.

Watch the Loom
Accept proposal
Prepared For
Sash Aptaker
Valid until
June 26, 2026
Prepared By
Dylan · Co Launch

01 — A Note From Dylan

Why I'm sending you this

Sash,

The reason I’m excited about this is pretty simple.

You already have what most agents are trying to manufacture. You have the personality, the trust, the humour, the rawness, the local presence, and the proof that people actually pay attention to you.

The gap is that the website does not carry that same weight yet.

Right now, someone can see you on social and get a clear sense of who you are. Then they hit the website and it does not fully match the same level of personality, trust, or authority. It should feel like the digital version of you. Premium, sharp, direct, easy to trust, and built to turn attention into conversations.

The first job is to rebuild the website properly. Not just make it prettier. Make it work harder.

That means a cleaner brand feel, stronger copy, better consultation paths, proper mobile experience, Reapit/AgentBox listings flowing through, sold results presented properly, and a structure that makes people feel like they are dealing with the obvious local choice.

The second job is where this gets more interesting.

Your own agency becomes the proof model. We test the content, the appraisal angles, the website structure, the listing integration, the consultation funnel, and the personal-brand strategy on your business first. What works then becomes the foundation for helping other agents launch their own agency with a proper brand, website, content system, tech stack, and growth playbook.

So this proposal is not just for a website.

It is the first build in a bigger system.

Your agency gets a sharper growth engine now. Then, if the model works the way we think it can, we package it into something other agents can buy, use, and scale from.

I have kept the scope, pricing, and next steps clear so you know exactly what we are building, what is included, and how we move forward.

If it lands, we can get started.

Dylan Harrison
Founder, Co Launch

‍

Dylan Harrison
Founder, Co Launch

02 — The Presentation

The deck from our call.

Everything we walked through today — embedded right here. Click through it at your pace, or share the private link with anyone on your side of the table.
Growth Deck
Download PDF

03 — The Vision

From here, to there.

Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.

Where you are
Today · Without a system
Where you'll be
12 months · With Co Launch
Website Conversion
~1.8%
Visitors leave without acting
→
~4%+
A site rebuilt to convert
Google Ranking
Page 3+
Hard to find, slow site
→
Page 1
Fast, structured, found
Organic Content
Sporadic
No consistent presence
→
Always-on
LinkedIn & YouTube, weekly
Warm Audience
12k followers
Authentic voice in Sydney
→
Growing
Meta retargeting viewers & visitors
Lead Capture
Passive
Wait for the contact form
→
Engineered
Lead magnet feeding retargeting

"The goal was never just a website. It's a system that closes."

04 — The Diagnosis

What's quietly costing you.

We covered the full audit in the deck, these are the four bottlenecks worth your attention. Each one has a price tag, and it's being paid every month it stays unfixed.
Finding N° 01

The website does not match the personality people already trust.

Your social presence is raw, funny and memorable. The website should feel like the premium digital version of that same person. Right now, the gap between the attention you earn and the trust the site builds is too wide.

12K+
Followers already paying attention
Cost of inaction · Attention that does not turn into enough conversations
Finding N° 02

The site is not built around one clear next step.

A real estate site should not just display information. It should guide people toward a consultation, appraisal or direct conversation. At the moment, the path is not sharp enough for visitors who already have some intent.

1
Clear conversion path needed
Cost of inaction · Warm visitors hesitate, browse and leave
Finding N° 03

Listings need to work harder than a property feed.

Live listings are important, but the real opportunity is turning listings and sold results into proof. The website should show current stock, recent wins, local authority and the kind of agent people are actually choosing.

Auto
Reapit and AgentBox listings synced properly
Cost of inaction · Manual updates, weaker proof and missed leverage
Finding N° 04

Your content is strong, but it is not being turned into a full engine.

You already post well across the main platforms. The next step is making the content more structured, repurposed and connected to the website, appraisal funnel and future agent playbook. YouTube is the missing long-form layer.

3+
Platforms to turn into one connected system
Cost of inaction · Good content that builds attention but not enough owned leverage
Finding N° 05

There is no proper testbed for the bigger agent business yet.

The agent-launch idea needs proof before it scales. Your agency should become the live testing ground for the website structure, content strategy, listing integration, appraisal funnel and paid ad angles other agents will eventually buy.

1
Proof model before the agent platform scales
Cost of inaction · A big opportunity stays stuck as an idea
Finding N° 06

The backend needs to be built once, then reused.

The Reapit/AgentBox integration is not just for this website. It is the first piece of infrastructure for future agent sites. If we build it properly now, it becomes easier to package, repeat and scale later.

$1K
Initial setup covered by Co Launch
Cost of inaction · Every future agent site starts from scratch

05 — The Plan

One team. One scope.
One agreement.

Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.

Pillar 01

A website built to convert.

A custom landing page designed around one job — turning visitors into booked calls. Clear path, clean navigation, and conversion logic at every step, not just a nice-looking page.

  • Custom high-converting landing page
  • Streamlined navigation — one clear path
  • Built around booked-call conversion
  • Expertise & results showcased up front
  • Mobile-first, fast, fully responsive
Pillar 02

Videography for organic content.

A consistent flow of professionally shot and edited video — built to show real expertise, not AI filler. The content that builds trust before a prospect ever lands on the site.

  • Professional shoot days, on location
  • Edited content for LinkedIn & YouTube
  • Short-form cut-downs for TikTok & Reels
  • Authority-led — built around your expertise
  • A steady, always-on posting rhythm
Pillar 03

Paid retargeting that closes the loop.

Meta retargeting that follows up with the people already warm — content viewers and site visitors — so the audience your organic builds doesn't slip away unconverted.

  • Meta retargeting — content viewers & visitors
  • Full creative built from your video content
  • Pixel & conversion tracking set up properly
  • Turns warm attention into booked calls
  • Monthly reporting on what's working
Pillar 04

A lead magnet that captures demand.

A genuinely useful download that turns visitors who aren't ready yet into captured leads — and feeds a warm audience straight back into the retargeting engine.

  • High-value lead magnet, designed & built
  • Capture page wired into the website
  • Collects leads who aren't ready today
  • Feeds the retargeting audience automatically
  • A growing list you own and control
14M+
Combined audience reached across our partner network
92%
Client retention rate since 2022
43K+
Sales in 72 hrs on a recent experiential brand launch
5.0★
Average star rating on Google

06 — Proof

Results, not promises.

Three recent clients where a sharper website and the system behind it, changed how the market sees them. Higher perceived value, higher close rates, better enquiries.
Buyers Agency propertybuyer
Sydney, NSW Full Sub-Brand

Propertybuyer.

An entire sub-brand built end to end — every asset designed, written and connected as one system.

WebsiteLanding pageResources Lead magnetsLogo & brandingGraphic design Brochures3 months organic contentCRM Retention emailsAgreementsSales scripts
— propertybuyer · Buyers Agency
E-com Brand Torque Jetboards
Gold Coast, QLD Website + Launch

Torque Jetboards.

Perceived Value
Looked mid-market
→Premium
Best Month
Clearance-reliant
→$193K

A new site lifted conversion and ended the reliance on clearance sales — leading straight into a record $193K month in January.

— Torque Jetboards · E-commerce
Buyers Agency Property Framework
Australia Website Rebuild

Property Framework.

Enquiry Quality
Price shoppers
→Pre-sold
Booked Calls
From 9 / mo
→31 / mo

"The site does the convincing before the call. We now speak to people who already trust us."

— Property Framework · Buyers Agency

07 — Process

How we'll actually work.

No vague onboarding. A defined, week-by-week sequence with named deliverables and named owners. Below is exactly what happens once you sign.
This Week

Kick-off.

  • Kick-off & strategy call
  • You share brand assets & access
  • Site structure & pages mapped
  • Content & shoot plan locked
Week 01–02

Build & Shoot.

  • Website & landing page built
  • Lead magnet designed & wired in
  • Content shoot day on location
  • First build sent for review
Week 03

Refine & Track.

  • Revisions until it's right
  • Conversion tracking & pixel set up
  • Meta retargeting campaigns built
  • Organic content edited & scheduled
Launch

Launch & Grow.

  • Site goes live
  • Organic posting begins on LinkedIn & YouTube
  • Retargeting turns on for warm traffic
  • Ongoing content & performance reporting

08 — Investment

One scope. One price.

Built at a rate that reflects shared interest in growing your business, no surprises, no add-ons, no agency creep.

01

What a build like this normally costs.

A premium real estate website, listings integration, content system, paid testing and venture infrastructure, priced the usual way, piece by piece.

```
Custom Webflow website, design & build$10,000+
Reapit / AgentBox listings integration setup$1,000+
Copy, positioning & brand voice$2,000+
Consultation / appraisal funnel structure$1,500+
SEO foundations & technical setup$1,500+
First listing video$500+
Monthly content, editing, ads testing & strategy$5,000+/mo
Agent-launch strategy, templates & system planning$3,000+/mo
Typical market rate$25,000+
```
02 / Your Price
```
Aptaker & Associates Growth Build

One scope. One price. Built as the proof model.

Website, listing integration, consultation funnel, copy, first listing video, SEO foundations and the monthly content and growth system. Built for Aptaker & Associates first, then used as the live testbed for the future agent-launch business.

Build Fee
$8,750AUD
50% on signing, 50% on completion. Then $3,200/mo for the monthly growth retainer.
Not just a better website. The first version of the system we can scale.
  • Custom Webflow website, designed to convert
  • Homepage, listings, sold results and consultation path
  • Copy and brand voice that sounds like Sash
  • Reapit / AgentBox listings integration setup
  • Co Launch covers the initial Reapit setup up to $1,000
  • SEO foundations and mobile-first build
  • Basic tracking and enquiry flow setup
  • One free listing video included in the build
  • Monthly content shoot for Instagram, LinkedIn and YouTube
  • Editing, repurposing and content direction
  • Paid ads testing for appraisal and consultation angles
  • Fortnightly strategy calls and monthly reporting
  • Growth experiments documented for the future agent-launch model
  • Ad spend, extra listing videos, extra shoot days and ongoing third-party API/platform costs are outside the fixed build fee
Build Payment / $4,375 on signing, $4,375 on completion Ongoing / $3,200 AUD per month Timeline / 3-4 weeks + revisions
```
03

The bigger opportunity is separate.

Aptaker & Associates is the first proof model. If we commercialise the agent-launch business together, it should be structured properly as its own venture.

```
Future Agent-Launch Business
Target structure: 50/50 ownership.

The website, content and growth system we build for Sash becomes the testing ground. What works gets turned into the offer, templates, onboarding system, content playbook and delivery model for agents who want to launch their own agency.

50%
Sash

Real estate credibility, agent network, operational knowledge, mentoring, backend partners and distribution.

50%
Co Launch

Brand, website system, AI onboarding, templates, content engine, funnels, ads and delivery network.

Profit / Split 50/50 after approved delivery costs and operating costs Agreement / To be documented separately before agent revenue is commercialised IP / Templates, onboarding systems and platform assets protected clearly
```

09 — Our Commitment

The fine print, without the fine print.

Fixed scope, fixed price.

The website, content, retargeting and lead magnet are locked in this proposal. No surprise upsells. If the scope changes, you approve it in writing first.

Always in the loop.

Every message gets a response within 48 hours, Mon to Fri, most the same day. You'll always know where the build and the content are up to.

You own everything.

The website, the lead magnet, every video we shoot and edit, all yours. Your accounts, your domain, your footage, fully owned and yours to keep.

Questions

Things you're probably wondering.

```
Direct conversation, every time. The website, copy, content direction and key pages go through review before launch. If something feels off, we fix it before we call it done. The goal is not to rush a site live, it is to build something that actually feels like Sash and works properly.
The build fee includes the custom Webflow website, copy and brand voice, homepage, listings, sold results, consultation path, mobile-first build, SEO foundations, basic tracking, Reapit / AgentBox integration setup and one included listing video. Co Launch also covers the initial Reapit setup fee up to $1,000 as part of the build.
Ad spend, Webflow hosting, ongoing Reapit / API / platform fees, additional listing videos after the first included video, extra shoot days, legal work, compliance, trust accounting and full custom software builds are outside the fixed build fee. If something new is needed, we scope it clearly and get approval first.
Dylan and Co Launch lead the strategy, website, copy, content direction, funnel and delivery. Specialist contractors may support editing, design, development, video or implementation where needed, but Co Launch manages the quality and the outcome. You are not being passed to a faceless overseas team.
The expected timeline is 3 to 4 weeks plus revisions, assuming access, assets, feedback and Reapit / AgentBox requirements are provided when needed. The build moves fastest when we can get access, listings information, brand assets and approvals early.
The monthly retainer is $3,200 AUD and starts once the site is live and the content/growth rhythm begins, unless we agree to start earlier. It includes one monthly content shoot, editing and repurposing, content direction for Instagram, LinkedIn and YouTube, fortnightly strategy calls, paid ads testing, website support, listing integration support and monthly reporting.
One listing video is included in the initial build so you can see the standard and use it immediately. After that, listing videos are priced separately per listing, so you only pay for them when a listing actually needs one. This keeps the monthly retainer focused on brand, content, growth and strategy.
Yes, if the quality and reliability are there. If we use an existing videographer, Co Launch can still lead the strategy, creative direction, scripting, edit direction, content system, website, ads testing and reporting. The key is that the output needs to fit the standard we are building for Sash now and the future agent-launch model later.
That is a separate opportunity from the Aptaker & Associates website and retainer. The target structure is a 50/50 venture, with Sash bringing the real estate credibility, operations, mentoring and distribution, and Co Launch bringing the brand, website system, AI onboarding, templates, content engine, funnels, ads and delivery network. The exact structure should be documented separately before it is commercialised.
Aptaker & Associates keeps its website content, domain, accounts, footage and final creative assets. Co Launch retains its internal systems, reusable templates, AI workflows, onboarding frameworks and platform IP unless transferred under a separate written agreement. Your business assets stay yours, and our repeatable systems stay protected.
```

Questions

Things you're probably wondering.

"

What if I don't like the work?

You see and approve the creative direction before we build anything. The website design, the content plan, the lead magnet, nothing moves to production until you've signed off.
"

What if the scope creeps?

It can't. Fixed scope, fixed price, everything is locked in this proposal. Any change is quoted and approved by you in writing first. No surprise invoices, ever.
"

What if it's not quite right?

Revisions are built into the timeline, so we refine the site and content with you until it's right. You also keep everything we build, yours to use from day one.
"

What about the ongoing content?

It runs on a steady monthly rhythm, shot, edited and scheduled for you. You stay hands-off while organic builds on LinkedIn and YouTube and the retargeting works the warm audience.
"

What if we part ways later?

You walk away with everything. The website, the lead magnet and every video we shoot are yours, your accounts, your domain, your footage. We don't hold your business hostage.

11 — Final Step

Let's start building.

Everything you've read is in the agreement, scope, deliverables, timeline, terms. You'll review the full agreement before signing. It takes a couple of minutes, and we can kick off the build this week.

Aceept Proposal & Start Onboarding
Prepared For
Sash Aptaker
Valid until
June 26, 2026
Prepared By
Dylan · Co Launch