Justin, here's how we take Phoenix BA from a strong, experience-led business that looks like every other agent online into a sharp personal brand that makes you the obvious choice before a buyer ever fills in a form.
Justin,
When we first spoke I pitched you on a website. After actually going through everything the site, your LinkedIn, your Instagram, your Facebook I don't think a website is the real opportunity. So I've put together something more honest than what we first discussed.
Here's the straight version. You have the experience and the expertise. That's not the problem. The problem is that online, you look like every other buyers agent in Melbourne. Same kind of site, same kind of messaging, same promises about "navigating the market." A buyer landing on your page right now has no real reason to pick you over the three or four other agents they've got open in other tabs.
And that's the thing worth sitting with. People on your site are shopping. They're comparing. Right now the only thing separating you from the next agent is a good photo.
The website matters and we'll rebuild it to convert. But the bigger lever is the side of your presence that isn't the website your LinkedIn and YouTube. That's where expertise, personality and trust actually get built, because people buy from people. In a service business that's the whole game.
I'll be honest with you about why I believe this. I've always been shy and quietly good at what I do. I had to force myself into sales. It's taken me over a year and a half to be ready to put my own content out and I'm finally doing it this month. So I understand the resistance completely. But it came down to one question: what am I actually trying to build? For me, something bigger than myself, something that makes an impact, something I can eventually step away from. And the honest answer was that more people need to know what I'm capable of.
Same question applies to you. If Phoenix BA is a business you want to grow not a filler period then more of the right people need to know you exist, and know how good you are.
Most buyers agents posting right now are pushing AI content. Genuinely, that's good news. It means the bar is on the floor. You have real expertise, real experience, and you're actually funny I don't need to break down agents like Jack Henderson who built a serious agency by stepping into the limelight. You already know it works.
So this proposal isn't just a website, or a few videos, or some ads. It's a plan to turn your experience into a front-end growth system for Phoenix BA: a site that converts, content that makes you the recognisable name, a lead magnet that captures buyers before they're ready, and retargeting that keeps you in front of them until they are.
I've kept the scope, pricing and agreement clear so you can see exactly what we'd build and what happens next.
If it lands, we can start this week.
Dylan Harrison
Founder, Co Launch
Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.
Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.
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An entire sub-brand built end to end — every asset designed, written and connected as one system.
A new site lifted conversion and ended the reliance on clearance sales — leading straight into a record $193K month in January.
"The site does the convincing before the call. We now speak to people who already trust us."
Aptaker & Associates becomes the proof model first. From there, Agent Side becomes the shared venture, a true growth partner for agents breaking away from the franchises and building businesses of their own.
Everything you've read is in the agreement, scope, deliverables, timeline, terms. You'll review the full agreement before signing. It takes a couple of minutes, and we can kick off the build this week.
