Lloyd, here's how we take Blink Models from a talent list into a signature website and a repeatable client-proposal system, so signing new creators feels as premium as the agency itself.
Lloyd,
Most agencies pitch you a generic package and hope you sign. I don't work that way. After our call, I went back and looked hard at how Blink Models actually presents itself, the site, the way you bring on new creators, the brand experience and this is what I think the next six months should look like.
Here's the honest version: Blink already operates like a premium agency, but it doesn't look like one yet. There's no central brand home that matches the quality of your roster, and onboarding a new creator is done from scratch every time instead of running on a system. Neither is a hard problem they're just costing you polish and time on every single signing.
What's in this document is the exact plan we'd run, the pricing for it, and the agreement to sign if you want to go. I've also recorded a short walkthrough up top most clients prefer to watch that first, then come back here. Either way is fine.
Read it. Watch it. If it lands, accept it. If you'd rather talk it through first, my number's at the bottom.

Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.
Your social presence is raw, funny and memorable. The website should feel like the premium digital version of that same person. Right now, the gap between the attention you earn and the trust the site builds is too wide.
A real estate site should not just display information. It should guide people toward a consultation, appraisal or direct conversation. At the moment, the path is not sharp enough for visitors who already have some intent.
Live listings are important, but the real opportunity is turning listings and sold results into proof. The website should show current stock, recent wins, local authority and the kind of agent people are actually choosing.
You already post well across the main platforms. The next step is making the content more structured, repurposed and connected to the website, appraisal funnel and future agent playbook. YouTube is the missing long-form layer.
The agent-launch idea needs proof before it scales. Your agency should become the live testing ground for the website structure, content strategy, listing integration, appraisal funnel and paid ad angles other agents will eventually buy.
The Reapit/AgentBox integration is not just for this website. It is the first piece of infrastructure for future agent sites. If we build it properly now, it becomes easier to package, repeat and scale later.
Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.
A custom landing page designed around one job — turning visitors into booked calls. Clear path, clean navigation, and conversion logic at every step, not just a nice-looking page.
A consistent flow of professionally shot and edited video — built to show real expertise, not AI filler. The content that builds trust before a prospect ever lands on the site.
Meta retargeting that follows up with the people already warm — content viewers and site visitors — so the audience your organic builds doesn't slip away unconverted.
A genuinely useful download that turns visitors who aren't ready yet into captured leads — and feeds a warm audience straight back into the retargeting engine.
An entire sub-brand built end to end — every asset designed, written and connected as one system.
A new site lifted conversion and ended the reliance on clearance sales — leading straight into a record $193K month in January.
"The site does the convincing before the call. We now speak to people who already trust us."
Aptaker & Associates becomes the proof model first. From there, Agent Side becomes the shared venture, a true growth partner for agents breaking away from the franchises and building businesses of their own.
Done-for-you lead generation for Aptaker & Associates, paid ads, funnels, SEO and content. Deposit received, build in progress.
Websites, paid ads, trust accounting, coaching and CRM, sold to agents launching out on their own. Owned 50/50.
The market rate
Priced the usual way, agency by agency, line by line. This is the yardstick everything after it is measured against.
What you actually pay
One scope, two clean numbers. The same build and the same growth engine as Stage 01, at partner pricing, because we're building the bigger business together.
Built for Aptaker & Associates first, and the live proof model for Agent Side. This engagement stands on its own, it is separate from, and not conditional on, the partnership.
Partner pricing · below cost, on purpose
The retainer is priced as a partner, not a vendor, and it sits below what this actually costs to run. The gap is my skin in the game. The real value I'm putting in isn't the part that gets invoiced.
Reapit setup fee (~$1,000) covered by Co Launch, our first investment in the partnership, normally a client cost. Ad spend, extra listing videos, extra shoot days and ongoing third-party API / platform costs sit outside the fixed fees.
The upside, owned together
Aptaker & Associates is the first proof model. What works there becomes a company of its own, its own brand, its own offer, split down the middle.
The website, content and growth system we build for Sash becomes the testing ground. What converts gets turned into the offer, templates, onboarding, content playbook and delivery model for agents who want to run their own marketing, or launch their own agency, without a franchise taking the upside. It trades under its own brand: not Co Launch, not Your Favourite Agent.
The website, content, retargeting and lead magnet are locked in this proposal. No surprise upsells. If the scope changes, you approve it in writing first.
Every message gets a response within 48 hours, Mon to Fri, most the same day. You'll always know where the build and the content are up to.
The website, the lead magnet, every video we shoot and edit, all yours. Your accounts, your domain, your footage, fully owned and yours to keep.
Done-for-you lead generation for Aptaker & Associates, paid ads, funnels, SEO and content. Deposit received, build in progress.
Websites, paid ads, trust accounting, coaching and CRM, sold to agents launching out on their own. Owned 50/50.
The market rate
Priced the usual way, agency by agency, line by line. This is the yardstick everything after it is measured against.
What you actually pay
One scope, two clean numbers. The same build and the same growth engine as Stage 01, at partner pricing, because we're building the bigger business together.
Built for Aptaker & Associates first, and the live proof model for Agent Side. This engagement stands on its own, it is separate from, and not conditional on, the partnership.
Partner pricing · below cost, on purpose
The retainer is priced as a partner, not a vendor, and it sits below what this actually costs to run. The gap is my skin in the game. The real value I'm putting in isn't the part that gets invoiced.
Reapit setup fee (~$1,000) covered by Co Launch, our first investment in the partnership, normally a client cost. Webflow yearly CMS hosting plan is paid by Aptaker & Associates. Ad spend, extra listing videos, extra shoot days and ongoing third-party API / platform costs sit outside the fixed fees.
The upside, owned together
Aptaker & Associates is the first proof model. What works there becomes a company of its own, its own brand, its own offer, split down the middle.
The website, content and growth system we build for Sash becomes the testing ground. What converts gets turned into the offer, templates, onboarding, content playbook and delivery model for agents who want to run their own marketing, or launch their own agency, without a franchise taking the upside. It trades under its own brand: not Co Launch, not Your Favourite Agent.
Everything you've read is in the agreement, scope, deliverables, timeline, terms. You'll review the full agreement before signing. It takes a couple of minutes, and we can kick off the build this week.