Private Growth Plan · Confidential
Prepared Exclusively For
Advanced Buyers Agents

From hidden expertise to a

premium client engine.

Gary, here’s how we take Advanced Buyers Agents from a strong operator-led business into a sharper personal-brand growth engine, with a website, content, lead magnet, and retargeting system that helps attract better-quality buyers, not just more leads.

Watch the Loom
Accept proposal
Prepared For
Gary Damp
Valid until
June 2, 2026
Prepared By
Dylan · Co Launch

Watch me walk through this opportunity in 5 minutes.

5: min
Recorded by Dylan · Co Launch
Personal Walkthrough · 7:42
Hey mate, here's the plan.
A 5-minute walkthrough of the strategy, scope, pricing, and next steps. Plays right here, click to start.

01 — A Note From Dylan

Why I'm sending you this

Gary,

Most of what we spoke about on Friday came back to one simple point: you already have the depth, experience, and judgement that most buyers agents are trying to pretend they have.

The issue is that online, not enough of that comes through yet.

You’re not trying to be another high-volume buyers agency pumping out generic investor leads. From what you said, the real opportunity is attracting better-quality clients. The time-poor professionals. The people buying properly. The people who value due diligence, negotiation, risk reduction, and having someone in their corner who actually knows how to read the room.

That’s where I think the current gap is.

The website needs to show the depth of what you do. The content needs to sound like you, not another AI-written property post. The lead magnet needs to give people a proper taste of your process without giving away the whole playbook. And the retargeting needs to keep you in front of the people who have already shown interest, instead of relying on them to remember you later.

So this proposal is not just for a website, or a few videos, or some ads.

It’s the plan for turning your experience into a proper front-end growth system for Advanced Buyers Agents: one that builds trust earlier, filters for better clients, and helps position you away from the cheap, volume-based buyers agents you don’t want to be compared with.

I’ve kept the scope, pricing, and agreement clear so you can see exactly what we’d build, how we’d work together, and what happens next if you want to move forward.

If it lands, we can get started.

‍

Dylan Harrison
Founder, Co Launch

02 — The Presentation

The deck from our call.

Everything we walked through today — embedded right here. Click through it at your pace, or share the private link with anyone on your side of the table.
Growth Deck
Download PDF

03 — The Vision

From here, to there.

Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.

Where you are
Today · Without a system
Where you'll be
12 months · With Co Launch
Website Conversion
~1.8%
Visitors leave without acting
→
~4%+
A site rebuilt to convert
Google Ranking
Page 3+
Hard to find, slow site
→
Page 1
Fast, structured, found
Organic Content
Sporadic
No consistent presence
→
Always-on
LinkedIn & YouTube, weekly
Warm Audience
0
Nothing to retarget
→
Growing
Meta retargeting viewers & visitors
Lead Capture
Passive
Wait for the contact form
→
Engineered
Lead magnet feeding retargeting

"The goal was never just a website. It's a system that closes."

04 — The Diagnosis

What's quietly costing you.

We covered the full audit in the deck, these are the four bottlenecks worth your attention. Each one has a price tag, and it's being paid every month it stays unfixed.
Finding N° 01

Your site is built to look good, not to convert.

The current website is a design-led build — it photographs well, but nothing guides a visitor toward action. No clear path, no conversion logic, just a nice-looking page people scroll past.

~1.8%
Of visitors take any action
Cost of inaction · Paid & organic traffic that never converts
Finding N° 02

The navigation gets in the visitor's way.

A cluttered nav bar splits attention across too many options. Instead of moving people toward one clear next step, it gives them reasons to wander, hesitate, and leave.

7+
Competing links in the main nav
Cost of inaction · Decision fatigue, fewer enquiries
Finding N° 03

Posting is inconsistent

LinkedIn runs on sporadic AI content that sounds like everyone else, and TikTok has only just started. There's no steady presence building trust before someone reaches the site.

Sporadic
No consistent organic rhythm
Cost of inaction · No audience warming up to buy
Finding N° 04

The content sounds like everyone else.

AI-written posts blend straight into the feed. Nothing sounds like a real expert, so the content gets scrolled past instead of building the authority that makes people choose you.

0
Posts with a genuine point of view
Cost of inaction · Blends in instead of standing out
Finding N° 05

Nothing captures a lead who isn't ready yet.

There's no lead magnet — so every visitor who isn't ready to buy today simply leaves. Nothing collects them, nothing nurtures them, and there's no warm audience to retarget.

0
Lead magnets capturing demand
Cost of inaction · Interested visitors lost for good
Finding N° 06

The expertise isn't visible anywhere.

The experience and results are real, but the site and content barely show them. No proof, no track record up front — so visitors can't tell the difference between you and a cheaper option.

3sec
To judge credibility on a site
Cost of inaction · Competing on price, not authority

05 — The Plan

One team. One scope.
One agreement.

Before the plan, the destination. Here's the shift we're aiming for over the next 12 months, conservative baselines, not best-case fantasy.

Pillar 01

A website built to convert.

A custom landing page designed around one job — turning visitors into booked calls. Clear path, clean navigation, and conversion logic at every step, not just a nice-looking page.

  • Custom high-converting landing page
  • Streamlined navigation — one clear path
  • Built around booked-call conversion
  • Expertise & results showcased up front
  • Mobile-first, fast, fully responsive
Pillar 02

Videography for organic content.

A consistent flow of professionally shot and edited video — built to show real expertise, not AI filler. The content that builds trust before a prospect ever lands on the site.

  • Professional shoot days, on location
  • Edited content for LinkedIn & YouTube
  • Short-form cut-downs for TikTok & Reels
  • Authority-led — built around your expertise
  • A steady, always-on posting rhythm
Pillar 03

Paid retargeting that closes the loop.

Meta retargeting that follows up with the people already warm — content viewers and site visitors — so the audience your organic builds doesn't slip away unconverted.

  • Meta retargeting — content viewers & visitors
  • Full creative built from your video content
  • Pixel & conversion tracking set up properly
  • Turns warm attention into booked calls
  • Monthly reporting on what's working
Pillar 04

A lead magnet that captures demand.

A genuinely useful download that turns visitors who aren't ready yet into captured leads — and feeds a warm audience straight back into the retargeting engine.

  • High-value lead magnet, designed & built
  • Capture page wired into the website
  • Collects leads who aren't ready today
  • Feeds the retargeting audience automatically
  • A growing list you own and control
14M+
Combined audience reached across our partner network
92%
Client retention rate since 2022
43K+
Sales in 72 hrs on a recent experiential brand launch
5.0★
Average star rating on Google

06 — Proof

Results, not promises.

Three recent clients where a sharper website and the system behind it, changed how the market sees them. Higher perceived value, higher close rates, better enquiries.
Buyers Agency propertybuyer
Sydney, NSW Full Sub-Brand

propertybuyer.

An entire sub-brand built end to end — every asset designed, written and connected as one system.

WebsiteLanding pageResources Lead magnetsLogo & brandingGraphic design Brochures3 months organic contentCRM Retention emailsAgreementsSales scripts
— propertybuyer · Buyers Agency
E-com Brand Torque Jetboards
Gold Coast, QLD Website + Launch

Torque Jetboards.

Perceived Value
Looked mid-market
→Premium
Best Month
Clearance-reliant
→$193K

A new site lifted conversion and ended the reliance on clearance sales — leading straight into a record $193K month in January.

— Torque Jetboards · E-commerce
Buyers Agency Property Framework
Australia Website Rebuild

Property Framework.

Enquiry Quality
Price shoppers
→Pre-sold
Booked Calls
From 9 / mo
→31 / mo

"The site does the convincing before the call. We now speak to people who already trust us."

— Property Framework · Buyers Agency

07 — Process

How we'll actually work.

No vague onboarding. A defined, week-by-week sequence with named deliverables and named owners. Below is exactly what happens once you sign.
This Week

Kick-off.

  • Kick-off & strategy call
  • You share brand assets & access
  • Site structure & pages mapped
  • Content & shoot plan locked
Week 01–02

Build & Shoot.

  • Website & landing page built
  • Lead magnet designed & wired in
  • Content shoot day on location
  • First build sent for review
Week 03

Refine & Track.

  • Revisions until it's right
  • Conversion tracking & pixel set up
  • Meta retargeting campaigns built
  • Organic content edited & scheduled
Launch

Launch & Grow.

  • Site goes live
  • Organic posting begins on LinkedIn & YouTube
  • Retargeting turns on for warm traffic
  • Ongoing content & performance reporting

08 — Investment

One scope. One price.

Built at a rate that reflects shared interest in growing your business, no surprises, no add-ons, no agency creep.

01

What a build like this normally costs.

A website, content production, paid management and lead-magnet resources, priced the usual way, piece by piece.

Custom website, design & build$15,000
Landing page for the lead magnet$3,000
Videography, one month of content$4,000
Editing & post-production$3,000
Paid ads management$3,000/mo
Lead magnet resources & PDFs$2,000
Typical market rate$30,000+
02 / Your Price
Advanced Buyers Agent Build

The complete growth build.

Website, landing page, a month of shot and edited content, paid retargeting and your lead magnet. Built and run as one system, not six separate invoices.

Build Fee
$4000AUD
Upfront, then $1800/mo or 17.5% of revenue
One team, one build, for a fraction of what the pieces cost apart.
  • Custom website, designed to convert
  • Landing page for your lead magnet
  • One month of content, shot on location
  • Full editing, scheduling & posting
  • Organic content on LinkedIn & YouTube
  • Short-form cut-downs for TikTok & Reels
  • Meta retargeting, viewers & site visitors
  • Pixel & conversion tracking set up
  • Lead magnet built, PDFs & resources
  • Course lead magnet supported, PDFs & structure
  • Monthly performance reporting
  • Software or code-based product builds, outside scope
Payment / $4000 now Ongoing / 17.5% of revenue or $1800/mo, whichever is higher Timeline / 3-4 weeks + revisions

09 — Our Commitment

The fine print, without the fine print.

Fixed scope, fixed price.

The website, content, retargeting and lead magnet are locked in this proposal. No surprise upsells. If the scope changes, you approve it in writing first.

Always in the loop.

Every message gets a response within 48 hours, Mon to Fri, most the same day. You'll always know where the build and the content are up to.

You own everything.

The website, the lead magnet, every video we shoot and edit, all yours. Your accounts, your domain, your footage, fully owned and yours to keep.

Questions

Things you're probably wondering.

Direct conversation, every time. Revisions are built into the timeline, so we refine the website and content with you until it's right before we call it done. If something feels off, you tell us and we fix it.
Ongoing ad spend goes directly to Meta, paid by you. Software or code-based product builds sit outside scope. Hosting runs about $25 to $39 a month via Webflow. The website, content, lead magnet and training are all in the price.
Dylan, directly. You're working with the founder on the build and the content, not handed to a junior. You'll have a direct line throughout, and everything is set up so your team can keep running it after handover.
Around four weeks plus a revision round for the website and landing page. Once you sign and send through your brand assets, the first version comes back for review, then we refine it with you. Content shooting and posting then runs on an ongoing monthly rhythm.
Each month we shoot a batch of content, edit it, and schedule it out across LinkedIn and YouTube, with short-form cut-downs for TikTok and Reels. You stay hands-off, and the retargeting runs against the audience that content builds.

Questions

Things you're probably wondering.

"

What if I don't like the work?

You see and approve the creative direction before we build anything. The website design, the content plan, the lead magnet, nothing moves to production until you've signed off.
"

What if the scope creeps?

It can't. Fixed scope, fixed price, everything is locked in this proposal. Any change is quoted and approved by you in writing first. No surprise invoices, ever.
"

What if it's not quite right?

Revisions are built into the timeline, so we refine the site and content with you until it's right. You also keep everything we build, yours to use from day one.
"

What about the ongoing content?

It runs on a steady monthly rhythm, shot, edited and scheduled for you. You stay hands-off while organic builds on LinkedIn and YouTube and the retargeting works the warm audience.
"

What if we part ways later?

You walk away with everything. The website, the lead magnet and every video we shoot are yours, your accounts, your domain, your footage. We don't hold your business hostage.

11 — Final Step

Let's start building.

Everything you've read is in the agreement, scope, deliverables, timeline, terms. You'll review the full agreement before signing. It takes a couple of minutes, and we can kick off the build this week.

Aceept Proposal & Start Onboarding
Prepared For
Gary Damp
Valid until
June 2, 2026
Prepared By
Dylan · Co Launch